Anatomy of an Ad is a behind-the-scenes look at how some of the best work in the business gets created. The two episodes showcased below are both Superbowl commercials – WeatherTech's 'Lucky Dog' spot from Superbowl LIV and Mercedes-Benz's 'Say The Word' spot from Superbowl LIII.
For both of these spots, I was given exclusive access to the production team and in-progress assets. I was also lucky enough to be on set with WeatherTech in Madison, WI for their Superbowl shoot this past year.